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Strategic public relations and marketing communications

atkinsPR is a strategic public relations and marketing communications consultancy owned and operated by Polly Atkins.

Polly Atkins has more than seven years experience in communications and is a highly skilled communications professional. She holds a Bachelor of Communication Studies from AUT University in Auckland.

She has held positions in PR agencies, provided in house communications support, worked in the not-for-profit sector and has also been employed to provide trusted strategic communications advice to large NZ corporates.

Polly is a quick thinker, works efficiently, is an excellent problem solver and relationship manager. She also has experience in event management, brand management and social media engagement. 

Our Services

 

Strategic communications

Through our understanding and engagement with you and your business we develop successful communication strategies that meet the goals of your business and the needs of the client.

Media relations

We are extremely comfortable and confident in dealing with media both reactively and proactively; this includes development and distribution of media releases, internal messaging in response to a media issue, de-escalating negative media coverage and media monitoring.

Advertising and sponsorship

We have experience in managing advertising including copywriting, design, budget and production. We can also manage sponsorships and ambassador relationships including developing agreements, relationship management and brand management.

Social media

We can manage your social media platforms, including mitigation of any negative feedback, responsiveness to customers and providing rich and meaningful content.

Brand management

We make sure that an organisation’s brand is represented accurately and appropriately in all communications, advertising and marketing materials. We can be utilised as a trusted advisor to make sure that you’re brand is accurately represented in all external materials.

Event management

We have extensive experience in the management of high-profile events, ranging from media famils, product launches, business breakfasts to large scale events.

Copywriting

Our wordsmith services are available to assist your business with writing and editing of annual reports, website copy, media releases, newsletters, formal letters and proposals.

Communications planning

Our communications planning services define and develop communications strategies that provide clear tactics and outcomes.  These plans can then be translated into a PR calendar so that planning can take place and results can be measured.

Issues management

We have experience in helping clients manage issues that can threaten their business. We are available to provide strategic counsel, and develop timely communications plans for managing issues and responding to the media.

Contact Us

 

To discuss how we can work together and grow your business, please fill out the contact form and we’ll be in touch within 24 hours.

Alternatively, if you’d like to speak with someone, please contact:

Polly Atkins
polly@atkinspr.co.nz
0211741715